Bellow the line
Graphic Design Manager
Key Visual Designer
Print & Publication
Here you can find some BTL projects that I developed for Venezuela, my hometown country. Nestle, Pfizer, Unilever and PepsiCo are some of the companies where I really enjoyed working with, also where I had been the opportunity to learn many skills that allowed me to grow as a Graphic Designer and even as a person.
Interesting facts about BTL: Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line). But then, because of the increased competition and development in technology, emerged through the line marketing activities which blurs the line and include the use of both ATL & BTL advertising activities.