Below the Line (BTL)

Trade Marketing

Key Visual Design

Print Collateral

Art Direction

Campaign Adaptation

This section brings together a selection of BTL and trade marketing work developed for major consumer brands, including Nestlé, Pfizer, Unilever and PepsiCo.

These projects reflect my early experience across key visual design, print collateral, campaign adaptation and broader brand execution within fast-paced commercial environments.

The work helped me build a strong foundation in visual communication, brand consistency and applied design across different formats and industries.