MOI MOI FINE JEWELLERY

Moi Moi Fine Jewellery is a Sydney-based jewellery brand specialising in moissanite jewellery, with a visual language developed to reflect its premium positioning and distinctive identity.

As the sole in-house designer, I contributed across brand development, art direction, collateral, promotions, visual merchandising and digital content, helping shape the brand from concept through to execution.

My work included branded collateral, promotional design, digital assets, visual merchandising and broader creative support across customer-facing and in-store formats.