HashChing Character

Concept Development

Creative Direction

Project Coordination

Illustration by Humbert Sánchez

This project was developed in collaboration with illustrator Humbert Sánchez, whose work helped bring the character concept to life with warmth, flexibility and personality.

My contribution

Concept development, creative direction, project coordination and visual development for the character within the wider digital experience.

Website:www.hashching.com.au

Neo was developed as a branded character concept to create a more engaging and user-friendly website experience.

The idea was to strengthen the emotional connection between the brand and its users by introducing a character that felt approachable, memorable and easy to integrate across digital touchpoints.

Inspired by the hashtag symbol, Neo was designed as a flexible visual device that could support interaction, storytelling and future animation across the platform.